Our support for Wilderness Foundation Africa

We’re proud to support a number of animal charities doing incredible work around the globe. One of our biggest passion projects is working with the Wilderness Foundation Africa to protect the endangered rhino.

Across the African continent, rhino poaching has reached horrific levels. In South Africa alone, a rhino is killed every eight hours for their horn due to the false belief that it contains medicinal properties able to cure cancer, fever, and gout. The only people who benefit from a rhino’s horn are the poachers making a profit from the illicit trade.

The future of one of the planet’s most noble creatures is under threat and if we do nothing to help fight this illegal trade, the rhino population will decline to extinction. Charities such as Wilderness Foundation Africa do invaluable work in combatting the crisis, but they can’t do it alone.

We've committed our passion and resources to help stop crimes against wild animals and their environment. As part of this commitment, we’ve partnered with Dr William Fowlds – once a member of the Medivet family – through the Wilderness Foundation Africa, to develop, implement and support the rhino protection initiative in South Africa.